- Description
MKT 431 Week 1 Business Opportunity Worksheet
Complete the Business Opportunity Worksheet.
Click the Assignment Files tab to submit your assignment.
Business Opportunity Worksheet
Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).
- Market Trends
Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:
| Adds value to a customer or end user |
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| Solves a significant problem or satisfies a significant want/need |
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| Money-making characteristics |
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- Four Capital Factors
Review the four capital factors. Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.
| Capital Factor | Example of Capital Factor | How does your business idea fit? |
| Human Capital
| Skills, knowledge, and abilities you’ve developed throughout your career | |
| Sociological Capital | Networks and support groups |
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| Psychological Capital | Attitudes, values, opinions, and beliefs |
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| Financial Capital | Financial, accounting, data analysis, and quantitative factors |
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- Research Sources
Include at least three research sources on market trends to support your opportunity.
| Research Source APA Citation | Explain how it relates to or supports your business opportunity. |