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MKT 421 Week 5 Map the Supply Chain Paper
https://hwsell.com/category/mkt-421/
Select an industry.
Write a 700- to 1,050-word paper that
identifies each link in the supply chain and the purpose and value in each. For
example, if the shoe industry were to be chosen, the supply chain might look
something like:
Manufacturer
- plans
the product mix
- designs
the shoes
- determines
the materials
- makes
the shoes
- advertises
the shoes
- ships
in bulk to middlemen
Distributor
- receives
shipment from manufacturer
- establishes
relationships with retailers
- extends
credit to retailers
- breaks
down from bulk quantities to smaller cases
- ships
product to retailers
Retailer
- displays
the shoes
- advertises
to drive consumers into the store
- determines
product selection
- pays
salespeople to help the consumer decide
- processes
the transaction
- transfers
possession to the consumer