MKT 498 Week 2 Product and Market Identification

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

• Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.
• Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

• Identify the product or service
• Determine potential target markets
• Analyze the competitive advantage for the product/service related to current consumer buying trends.
• Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.