RES 351 Week 3 Creating a Measurement Instrument

Tasty Restaurant has hired Premium Research to obtain information regarding patrons’ dining experience. The main areas of interest include the following: satisfaction with the food, interaction with the employees, ambience of the restaurant, and reasons for dining at the restaurant.

1. Develop 10 to 12 questions with appropriate scales to address areas Tasty Restaurant has suggested. Use at least 2, no more than 3, different scales including:

1. a)      A graphic rating scale.
2. b)      A multiple rating list.
3. c)      Likert-type scale
4. d)      Semantic differential scale
5. e)      Forced ranking scale
6. f)       Semantic differential scale
7. g)      Comparison
8. h)      Category scales.

Your textbook explains each of these scales.

2. Explain why you picked and would recommend the scales you used?
3. Use the areas of interest as subheadings for your questionnaire

• Use APA format for your references
• Click the Assignment Files tab to submit your Assignment.