MKT 443 Wk 5 Social Media Marketing Plan

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MKT 443 Wk 5 Social Media Marketing Plan
MKT 443 Wk 5 Social Media Marketing Plan
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MKT 443 Wk 5 Social Media Marketing Plan

Complete the Social Media Marketing Plan Template based upon the company or organization you selected in week one.

 

Using the Social Media Marketing Plan Template blow:

 

Social Media Marketing Plan Template.doc

 

Complete the template attached above. which provides a strategy and objective for your plan and includes the following:

  • Who is your target audience? (demographics, generational cohort, etc.) How did you reach that conclusion?

  • Define the key messages to reach your target audience

  • What makes these messages effective?

  • Determine five key influencers – Who are they and what reasoning led you to decide these were the best options for the company/organization’s goals?

  • Explain why and how these influencers will appeal to your target. Share examples.

  • Describe tactics that will appeal to your key influencers and why they would want to feature your company/organization.

  • Includea proposed timeline for 1, 3, and 5 years with measurable and tangible metrics for measuring success, and include plans for any adjustments that may need to occur. Please provide the reasoning for why you selected those specific metrics and how they will best benefit the company/organization.

 

 

Use at least two research sources.

Format in APA with citations and references.

Submit as a Word file and not a PDF