BRM/353

PRODUCT AND BRAND MANAGEMENT

The Latest Version A+ Study Guide

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BRM 353 Entire Course Link

https://hwsell.com/category/brm-353/

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BRM 353 Wk 1 – Loyal Customer Worksheet

Resource: Loyal Customer Worksheet

Complete the Loyal Customer Worksheet.

Attention

Choose your brand carefully since this brand will carry throughout the course. Please follow these guidelines to identify a strong brand.

• Choose a brand you can touch, and see.
• Tangible brand = Rolex Watches
• Intangible brand = Facebook, Google, Walmart, Verizon, Amazon (avoid these)
• Choose a single brand product not a corporate brand
• Single brand = Diet Coke
• Brand family = Apple, Ford, Samsung, Starbucks, Nike (if you choose these, pick a single product)
• Choose a brand with national exposure not local. Local products are more difficult to discuss in later weeks

DO NOT CHOOSE THE FOLLOWING BRANDS – NO APPLE PRODUCTS, NO NIKE PRODUCTS, AND NO SAMSUNG PRODUCTS.

If you would like guidance on your brand choice just drop me a message!

Cite all sources according to APA formatting guidelines.

BRM 353 Wk 2 Team – Product/Brand Development: Phase I

Resource: Product/Brand Development: Phase I Grading Guide

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

• Identify the target market.
• Define the brand elements using the six building blocks discussed in the readings.
• Define the brand equity position.
• Create a brand management strategy for the brand and its products.
• How should the product be promoted/marketed?
• Develop a social media strategy.
• Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide.

Cite all sources according to APA formatting guidelines.

BRM 353 Wk 3 Team – Product/Brand Development: Phase II

Resource: Product/Brand Development: Phase II Grading Guide

Continue development of your product or brand in your Learning Team.

Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

• JC Penney
• The Gap
• Best Buy
• Sears
• Sony
• NFL
• K-mart
• Wal-Mart

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.

Analyze the crisis and discuss how your company will avoid a similar situation with your product or brand.

BRM 353 Wk 3 Product Life Cycle Analysis Paper

Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a marketing strategy based on this position in the life-cycle:

• Identify appropriate marketing tools
• Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the worksheet.

BRM 353 Wk 4 Team – Boston Consulting Product Matrix

Resource: Product Matrix Grading Guide

Research the Boston Consulting Product Matrix online.

Imagine that you are a consultant within the industry.

Prepare a 350- to 525-word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team’s brand.

Cite all sources according to APA formatting guidelines.

BRM 353 Wk 4 – Brand Audit Presentation

Resource: Strategic Brand Management, Ch. 8, Brand Audit Presentation Grading Guide

Refer back to the brand chosen for the Week 1 assignment.

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.

Include the following:

• Background
• Brand Inventory
• Brand Exploratory
• Strategic Recommendations
• Tactical Recommendations

Cite all sources according to APA formatting guidelines.

BRM 353 Wk 5 Team – Product/Brand Development: Phase III

Resource: Product/Brand Development: Phase III Grading Guide

Refer back to the brand created by the Learning Team in Week 2.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes.

Address the following:

• Identify a country or geographic region for global expansion for your product.
• Create a strategic marketing plan that:
• Identifies and addresses local/regional challenges and opportunities
• Identifies the legal, ethical, and social challenges and opportunities
• Identifies the marketing tools necessary to expand within the chosen market
• Analyze the differences between domestic and international marketing strategies.

Cite all sources according to APA formatting guidelines.

BRM 353 Wk 5 – Brand and Product Management Scenario Analysis Paper

Resource: Strategic Brand Management, Ch. 14, Product/Brand Development: Phase III Grading Guide

Refer back to the brand chosen for the Week 1 assignment.

Discuss each of the following questions in 175 to 350 words each:

• How is your brand marketed in different countries? Does it use a standardized or customized approach?
• Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
• How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?

Format your paper consistent with APA guidelines.