- Description
COM PA523 Wk 1 Discussion – The Future of Public Relations
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- T. Barnum originated the publicity stunt and press event that was an event solely to attract media coverage.
Ivy Lee opened one of the first PR firms in New York in 1904. He developed a PR campaign, reached out to stakeholders, and brought the practice of public relations into the 21st century.
Edward Bernays, a nephew of Sigmund Freud, emphasized identifying your target audience, conducting research to understand their views, and tailoring your message accordingly.
- How have the efforts of Barnum, Lee, and Bernays added to the present-day public relations practitioner, and what do you think the future of public relations encompasses?
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.
COM PA523 Wk 2 Discussion – Diversity and Inclusion
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- How can the public relations industry improve its diversity and inclusion performance, and why is that important?
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.
COM PA523 Wk 3 Discussion – Corporate Social Responsibility
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- Why should the public sector and nonprofit organizations communicate corporate social responsibility with their publics?
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.
COM PA523 Wk 4 Discussion – Media Agendas
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- Do you think that media outlets are more prone to agenda setting or framing, and why? Give specific examples in your assessment.
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.
COM PA523 Wk 5 Discussion – The Importance of Writing
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- Why is writing so important if you want to be a public relations practitioner?
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.
COM PA523 Wk 6 Discussion – Social Media and Public Relations
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Thursday
Respond to the following in a minimum of 175 words:
- Look at a local official’s social media and assess what they could do better, what they are doing well, and how their social media posts could help in a public relations campaign.
Due Monday
Post 2 replies to classmates or your faculty member. Be constructive and professional.