COM PA523 Wk 4 – Social Media Communication Strategies

Understanding the important components of a social media Facebook page for a public sector and nonprofit organization is key. Knowing how to keep the page relevant and strategic will make you a more marketable communications professional.

Choose a nonprofit organization and visit their Facebook page.

Analyze the nonprofit organization in 700 to 1,050 words. Address the following criteria:

• Openness and disclosure: Is information available in the About, Founded, and Mission sections?
• Access: Is a website link along with phone numbers and email addresses listed?
• Positivity: Look at the organization’s last 10 posts. How many photos and videos are included in them? Should there be more? Why or why not?
• Collaborations: Is there evidence of networking and partnerships?
• Overall, how do you think the nonprofit organization is doing with its communication strategies?

Submit your assignment.