HCS 472 Wk 4 Team Assignment: Health Marketing Influences

The intent of this Learning Team assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will read the following scenarios and compose responses to each of the prompts.

You will be responsible for facilitating a discussion around each scenario and developing a response to each prompt provided at the end of each scenario.

Read the following scenarios:

• Scenario 1: External influences play a significant role in the success of any industry. In 2008, a plastic surgery center opened in a large city and the center expected a high volume of patients. The economy took a downturn, and consumers no longer spent money on non-essentials, such as elective surgery. When the economy recovered, the plastic surgery business grew by leaps and bounds. The success and failure of plastic surgery centers was directly reflected by the external factor of the economy.
• Prompt 1: Describe how another health care product or service may be influenced by a different external factor. Provide an example of a health care product or service that failed because of an external factor.
• Note: Your example can include a product that completely failed or initially failed but was later a success.
• Scenario 2: Insurance companies today have consumers paying a percentage of the total cost of health care through coinsurance. Thus, the consumer must be more conscious of costs. The Centers for Medicare & Medicaid Services (CMS) provides “report cards” for many health care areas, including pricing and quality of care for providers and various health care facility types. This data transparency shown to the consumer has allowed the consumer to make better choices by comparing products and services. Facilities have had to consider the external factor of competition more than ever before.
• Prompt 2: Research the CMS website and compare at least 2 dominant differences seen within at least 2 facilities. Navigate to the left side of the CMS page to review various facilities (hospitals, hospice centers, etc.) and the “report cards.”

As a team, host a substantial discussion on each scenario in the Learning Team area. For the discussion to be considered substantial, the following must be included:

• All team members will provide details or a summary of their research.
• All team members will provide at least 1 peer-reviewed, scholarly, or similar reference from their research. References should be cited according to APA guidelines.

As a team, create a response to Prompt 1 and Prompt 2 from the scenarios above.

Select a team leader to submit the response to Prompt 1 and Prompt 2 in a Microsoft® Word document.

Submit your assignment.