HCS 472 Wk 5 Individual Assignment: Presenting a Marketing Project Plan, Part 4

As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.

Use your work from the assignments in Weeks 2 through 4 to create a 10- to 15-slide voice-over presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi.

The presentation should showcase your proposed marketing project plan and the integrated advertising campaign and should:

• Summarize the need for your new hospital program in your community.
• Identify key data points you collected that support the need of the new program.
• Identify the chosen marketing strategy for your new program.
• Define your targeted audience based on your market segmentation in previous assignments.
• Include your specific message(s) you will use in your integrated advertising campaign.
• Identify the tasks and their order of importance needed to implement your marketing project plan.
• Explain when and how you will evaluate your marketing project plan.
• Identify a projected timeline of evaluation.
• Identify tools you will use to evaluate your plan.
• Identify resources and data that will be used to determine success in your marketing project plan and new program.
• Based on anticipated changes in the future, discuss how health care marketing strategies can change.
• Consider external influences that may guide strategy changes.

Cite 3 peer-reviewed, scholarly, or similar references.

Format your presentation according to APA guidelines.

Submit your assignment.