MGT 498 Wk 1 – Practice: Ch. 3, External Analysis

Which of the following statements about Airbnb is correct?

Multiple choice question.

It operates only in North America and Europe.

It was spun off as a service developed by Google, Inc.

It handles more accommodations than the three biggest hotel chains combined.

It was founded before the Internet was created.

In the PESTEL model, political factors are those that relate to Blank______.

Multiple choice question.

climate and weather

government bodies

employment

banking organizations

The economic factors that affect a firm’s external environment are Blank______.

Multiple choice question.

largely macroeconomic

usually regional

primarily ecological

often unidentifiable

Sociocultural factors are constantly in flux and also differ across groups.

True false question.

 True

 False

Which of the following is an example of a recent innovation in process technology?

Multiple choice question.

lean manufacturing

the microwave

the BP oil spill

the smartphone