MGT 498 Wk 5 – Practice: Ch. 6, Business Strategy

Which of the following are business strategies JetBlue pursued in order to gain a competitive advantage?

Multiple choice question.

economies of scale and differentiation

differentiation, cost-leadership, and economies of scale

cost-leadership and economies of scale

differentiation and cost-leadership

A company’s goal-directed plans regarding how to compete for advantage is known as the firm’s Blank______.

Multiple choice question.

blue ocean strategy

industry effects

business-level strategy

sustainable competitive advantage

How to compete on a business level is defined by the variables value and cost. Together they define the Blank______.

Multiple choice question.

potential economic value

economic value created

the strategic fit

perceived economic value

Which of the following are considered the two generic business-level strategies?

Multiple select question.

oligopoly

cost-leadership

value gap

monopolistic competition

differentiation

As JetBlue grew, which of the following occurred during the years following 2007?

Multiple choice question.

It focused only on highly profitable city routes.

It began to share its blue ocean strategy with other airlines.

It gained a sustainable competitive advantage.

It suffered a competitive disadvantage.