MGT 576 Wk 2 – Practice: Formative Assessment

Which of the following creative methods involves having participants write down their ideas several times a day?

Multiple Choice

• Collective notebook method
• Parameter analysis
• Brainstorming
• Forced relationship

Which of the following was not discussed in the text as a breakthrough innovation?

Multiple Choice

• The airplane
• The Internet
• Spanx
• Penicillin

Continuous innovations are described as:

Multiple Choice

• having the least disrupting influence on established consumption patterns.
• having some disruptive influence on established consumption patterns.
• having no disruptive influence on established consumption patterns.
• having to establish new consumption patterns due to the creation of a previously unknown product.

In what stage would it be most beneficial to use conversational interviews?

Multiple Choice

• Idea stage
• Concept stage
• Product development stage
• Commercialization stage

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

Multiple Choice

• Idea stage
• Concept stage
• Product development stage
• Commercialization stage

All of the following statements concerning opportunity assessment plans are  except:

Multiple Choice

• the first major section of the opportunity assessment plan develops a time line indicating what steps need to be take to successfully launch the venture.
• an opportunity assessment plan is not a business plan.
• the second major section of the opportunity assessment plan focuses on the market.
• an opportunity assessment plan has four sections—two major sections and two minor sections.

Concerns regarding roads, electricity, banking facilities, communication, and educational systems have to do with a country’s:

Multiple Choice

• infrastructure.
• balance of payments.
• political climate.
• economics.

Which of the following statements is true?

Multiple Choice

• Most countries have laws and court procedures protecting intellectual property such as those in the United States.
• Civil laws tend to be relatively nonspecific.
• Laws of a country regulate the manner in which business transactions are executed.
• Global entrepreneurs cannot specify in the contract that any contract disputes will be heard in the courts of another country.

McDonald’s acquiring its store franchises is an example of what type of merger?

Multiple Choice

• Market extension merger
• Horizontal merger
• Product extension merger
• Vertical merger,

According to the text, the most prevalent reason for mergers is:

Multiple Choice

• taxation.
• economies of scale.
• currency fluctuations.
• to combine complementary resources.