MHA 506 Wk 3 -Marketing Matrix

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MHA 506 Wk 3 -Marketing Matrix
MHA 506 Wk 3 -Marketing Matrix
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MHA 506 Wk 3 -Marketing Matrix

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

Include the following in your matrix:

  • Centralized versus decentralized format of management

  • Strategic goals of the organizations

  • Variation in the access to the capital market

  • Strategic marketing differences between these two types of organizations

  • Quality attributes of the two types of organizations

  • The management of pricing and volume

 

Include an introduction and conclusion with your matrix.

 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

 

Submit your assignment.