MKT 421T All Discussions

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MKT 421T All Discussions
MKT 421T All Discussions
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MKT 421T Wk 1 Discussion – Marketing Planning

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3 

Respond to the following in a minimum of 175 words:

  • How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

Due Day 7 

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 421T Wk 2 Discussion – Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3 

Respond to the following in a minimum of 175 words:

  • Why is marketing research important to the development of a marketing strategy? Provide a specific example.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 421T Wk 3 Discussion – Product Life Cycle

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3 

Respond to the following in a minimum of 175 words:

  • Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 421T Wk 4 Discussion – Distribution Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3 

Respond to the following in a minimum of 175 words:

  • Provide an example of how geographical location can affect your selection of distribution channels.

 

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 421T Wk 5 Discussion – Global Strategies

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3 

Respond to the following in a minimum of 175 words:

  • Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.