- Description
MKT 421T Wk 5 – Apply: Course Post Assessment
If a marketing manager queries his marketing databases to determine the effect of three different levels of price for a new product, he is using
Multiple Choice
- action analysis.
- an environmental scan.
- a problem search.
- situational analysis.
- sensitivity analysis. .
Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?
Multiple Choice
- Generation Z
- baby busters
- Generation Y
- the greatest generation
- baby boomers.
Sherrie sold about $800 worth of produce last weekend at a farmer’s market, but it was sunny and warm both days. This Saturday and Sunday are both supposed to be rainy, so she thinks fewer people will attend. She estimates she’ll only sell about three-fourths of her total for last time, or $600. This is an example of
Multiple Choice
- a direct forecast.
- a lost-horse forecast.
- a buyers’ intentions forecast.
- an indirect forecast.
- an incremental forecast.
In the late 1950s and 1960s, television Westerns were extremely popular and included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings declined as viewers’ tastes changed, production companies used _______ strategy and stopped producing all television Westerns when the networks stopped showing them.
Multiple Choice
- a diversification
- an aggregation
- a segmentation
- a deletion
- a harvesting
Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, Google, and others. As a result, customers often want to replace their smartphones with new models or brands every couple of years, even if their current phones still work. This increase in demand is due mostly to changes in ________, an environmental force.
Multiple Choice
- competition
- social culture
- technology
- regulations
- the economy
Robert was running low on cash when he went to buy his marketing textbook on the first day of class. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.
Multiple Choice
- form
- time
- price
- possession
- place
The owner of a small restaurant that sells takeout fried chicken and biscuits each month pays $2,500 in rent, $500 in utilities, $750 interest on his loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of chicken is priced at $9.50. Unit variable costs for the bucket of chicken are $5.50. How many buckets of chicken does the restaurant need to sell to break even each month?
Multiple Choice
- 442 buckets
- 764 buckets
- 1,050 buckets
- 3,150 buckets
- 4,200 buckets
A collection of databases that store, organize, and manage data from internal and external sources is called a data
Multiple Choice
- vault.
- depot.
- collective.
- warehouse.
- carousel.
Which of these is an example of a product line?
Multiple Choice
- Listerine Total Care Anticavity mouthwash
- Zephyrhills natural spring water in eight-ounce bottles
- The Yellow Pages for Gainesville, Florida
- Alex and Ani bracelets
- Samsung Galaxy S10 smartphone
When Apple introduced the Apple II personal computer in 1977, industry analysts predicted that very few would be sold. However, when the product was made available, consumers who were young, highly educated, adventuresome, and well-informed began buying them. While those buyers were relatively few in number, marketers such as IBM and Compaq were encouraged because other, less adventuresome consumers, like businesspeople, would likely adopt personal computers later. Based on the diffusion of innovation concept, those first buyers of personal computers were
Multiple Choice
- early adopters.
- early majority.
- innovators.
- product leaders.
- diffusion leaders.
The American Cancer Society reports that 57,000 Americans die from colon cancer each year, a number that would drop significantly if people over 50 were checked regularly. But being tested for colon cancer is not a pleasant experience and most people fear the possibility of bad news. The ACS sponsored several ads using “Polyp Man” dressed in a big red suit to encourage people to get tested. This is most likely an example of a ________ appeal.
Multiple Choice
- humorous
- cognitive
- rhetorical
- fear
- sex
Custom Foot operates six retail locations. At first glance, none looks different from a typical boot store. But here the only boots on hand are display models. There is no inventory for sale and customers go home empty-handed, awaiting their orders. Customers browse the store, choosing style, color, and leather type, with about 100 displays to provide style guidelines. Custom Foot guarantees your boots will be ready within three weeks. This is an example of
Multiple Choice
- mass customization.
- specialty customization.
- virtual merchandising.
- one product and multiple market segments.
- multiple products and multiple market segments.
It is common now for laptops and tablets to utilize multitouch functions, such as “pinch to zoom,” either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?
Multiple Choice
- continuous innovation
- discontinuous innovation
- disruptive innovation
- dynamically continuous innovation
- evolutionary innovation
Which of these products or services must typically be provided by traditional and not by digital marketing channels?
Multiple Choice
- car rental reservations
- software
- orthopedic surgery
- music
- education
Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?
Multiple Choice
- intensive distribution
- extensive distribution
- selective distribution
- exclusive distribution
- private label distribution
At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature’s Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards—all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.
Multiple Choice
- regional
- lifestyle
- demographic
- geographic
- psychographic
A test market for a new Kellogg’s cereal is an example of
Multiple Choice
- hypothesis generation.
- an experiment.
- secondary data.
- virtual modeling.
- probability sampling.
Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of
Multiple Choice
- a tying arrangement.
- reciprocity.
- strategic alliance demand.
- relationship marketing.
- derived demand.
If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best
Multiple Choice
- assortment.
- products.
- price.
- customer service.
- availability.
Mrs. Renfro’s, Inc., sells 25 different relishes in 45 states. Mrs. Renfro’s chipotle corn salsa is so popular that the company cannot make enough to keep its resellers stocked. Its price of $4.50 for a jar seems just right to consumers who savor its hot and spicy taste. The popularity of hot and spicy food is an example of a ________ that Mrs. Renfro’s has taken advantage of to make its product a success.
Multiple Choice
- barter factor
- demand factor
- supply factor
- consumer index
- macroeconomic environmental factor
According to the text, Starbucks provides its customers with the best
Multiple Choice
- branding.
- products.
- price.
- customer service.
- availability.
An ad for Campbell’s soup reads, “We haven’t changed that great taste your family’s always loved.” This is an example of ________ advertising.
Multiple Choice
- advocacy
- comparative
- pioneering
- informative
- reinforcement.
When a company uses advertising on Instagram, is this tactic is part of the ________ element of the marketing mix.
Multiple Choice
- product
- price
- promotion
- place
- process
TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. With recent growth in the natural gas industry, the timing is right for this company’s success, but it must use ________ advertising so oil companies will know of its product’s existence.
Multiple Choice
- reminder
- competitive
- pioneering
- institutional
- objective
You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?
Multiple Choice
- convenience products
- shopping products
- unsought products
- specialty products
- discretionary products