- Description
MKT 435 Wk 3 – Practice: Topic 7 Quick Check
- What is a social consumer?
o A consumer who will only make in-store purchases with friends
o A consumer who prefers to talk a lot with a salesperson before making a decision
o A consumer who enjoys buying in large social groups
o An engaged and educated customer who knows what to look for and what the available alternatives are
- Which consumer group values personal interactions with brands?
o The Silent Generation
o Millennials
o Gen Z
o Baby Boomers
- What elements define a social class? Select all that apply.
o Occupation type
o Wealth status
o Education level
o Income
- In a multi-person family structure, who is the most prominent decision maker?
o The person who transports the product or service
o The person who pays for the product or service
o The person who disposes of the product or service
o The person who uses the product or service
- According to the text, why do people use social media platforms differently?
o To share photos more widely
o To portray and release different versions of themselves
o To connect with different people
o To stay current on social media trends
- What are the key elements of the core system from which a group operates? Select all that apply.
o Beliefs
o Experiences
o Incomes
o Values
- Little People Transportation offers rideshare services for minors to and from after-school activities. Parents and guardians who use this service often conduct thorough research prior to signing up, complete a co-ride trial where they can ride with the minor once, and sign up because of an immediate need. How many types of shoppers are represented by Little People Transportation’s parents and guardians?
o 7
o 5
o 2
o 3
- Which type of shopper is most likely to negotiate a lower price?
o Mission-driven shoppers
o Bargain-hunter shoppers
o Showroom shoppers
o Well-informed shoppers
- Which type of shopper is most likely to take the longest to make a decision?
o Well-informed shoppers
o Showroom shoppers
o Indecisive shoppers
o Bargain-hunter shoppers
- Which type of shopper is most likely to visit a store before purchasing online?
o Mission-driven shoppers
o Showroom shoppers
o Bargain-hunter shoppers
o Indecisive shoppers