- Description
MKT 435 Wk 4 – Practice: Topic 9 Quick Check
- What are the two types of customer loyalty?
o Behavioral and emotional
o Cognitive and attitudinal
o Emotional and attitudinal
o Behavioral and attitudinal
- ________ is our ultimate goal where our consumers spend more money on our brand versus our competitors in the same product category.
o Loyalty of revenue
o Loyalty of wallet
o Share of revenue
o Share of wallet
- Which company is an example of product-led marketing?
o Zoom
o Coca-Cola
o WordPress
o Walmart
- When consumers are continuously exposed to multiple prices, they develop an internal ________.
o Flexible price
o Reference price
o Anchor price
o Buyer price
- ________ allows us to leverage localized wireless content in a certain geographical place.
o Geography marketing
o Proximity marketing
o Wireless marketing
o Accessibility marketing
- Which social media strategies promote customer loyalty? Select all that apply.
o Posting stock photos
o Asking your audience questions
o Posting only promotional sales
o Sharing behind the scenes of your company
o Sharing meaningful content
o Sharing quotes that reflect your brand values
- How can employees improve customer loyalty?
o Focusing mainly on transactions
o Directing customers what to do
o Micromanaging the situation
o Help customers own the moment
- What are examples of physical evidence?
o Websites
o Invoicing
o Ambient conditions
o Uniforms
o All of the above
o None of the above
- Walt Disney’s Imagineering is an example of which of the 8 Ps?
o Process
o Product
o People
o Place
- What emotion does a partnership capitalize on to increase customer loyalty?
o Trust
o Happiness
o Satisfaction
o Excitement