- Description
MKT 435 Wk 5 – Apply: Summative Assessment
- Joe’s Supermarket is an international market that features food items from around the world. Patrons of Joe’s Supermarket often shop there weekly for their grocery needs and to chat with Joe himself. How would Joe rate the loyalty of his customers?
o These customers are extremely loyal to the brand and would not be easily swayed by lower-priced competitors.
o These customers are loyal for the moment but would abandon the brand if Joe started making changes to the store.
o These customers are extremely loyal to the brand and would be easily swayed by lower-priced competitors.
o These customers are not loyal to the brand and would not be easily swayed by lower-priced competitors.
- Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby. To stand out against the competition, which of the following would Joe do?
o Joe would send targeted ads to locals to attract patrons.
o Joe would analyze what makes his supermarket unique.
o Joe would start honoring competitor’s coupons like the other stores do.
o Joe would open a mobile grocery store to find patrons.
- 3. Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering changing his pricing strategy to include comparisons of other supermarkets nearby. Why did Joe make this decision?
o Joe needs to find a balance between quality and sacrifice and anchoring his price will help him do that.
o Joe needs to find a balance between quality and perception and anchoring his price will help him do that.
o Joe needs to find a balance between quality and sacrifice and anchoring his price will prevent him from doing that.
o Joe needs to find a balance between quality and perception and anchoring his price will prevent him from doing that.
- 4. Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering alternative places to promote his business. Which of these explain how Joe can adjust his place?
o Because Joe’s Supermarket is a local, brick-and-mortar location, Joe can join other local and online marketplaces.
o Because Joe’s Supermarket is a local, brick-and-mortar location, he should focus exclusively expanding his digital reach through an app.
o Because Joe’s Supermarket is a local, brick-and-mortar location, Joe has no options but to wait until people notice the supermarket.
o Because Joe’s Supermarket is a local, brick-and-mortar location, Joe should only join other local marketplaces.
- Joe’s Supermarket is an international market that features food items from around the world. How would Joe leverage physical evidence and partnerships to increase customer loyalty?
o Joe could offer an overall clean environment with branded displays of the most-purchased products in the store.
o Joe could offer an overall clean environment with branded displays of the least-purchased products in the store.
o Joe could focus exclusively on creating an attractive, stimulated environment in his store.
o Joe could offer a highly stimulated environment with branded displays of the products on the highest discount in the store.
- Millie’s Accessories is an award-winning jewelry brand that helps customers feel confident and bold with unique, handcrafted jewelry pieces.
This unique value proposition is shared with customers in every marketing asset. Why?
o It is important for consumers to understand who the brand serves, how much it costs, and why it is a better choice over its competitors.
o It is important or consumers to hear slogans and mottos repeated so that they can recognize them more readily.
o It is important for consumers to understand who the brand serves, how it serves, and why it is a better choice over its competitors.
o It is important for consumers to understand where the brand is based, how it serves, and why it is a better choice over its competitors.
- Millie’s Accessories is an award-winning jewelry brand that helps customers feel confident and bold with unique, handcrafted jewelry pieces. Before creating this statement, what did the brand consider?
o a. What are the needs of this customer segment?
o b. What is our big promise?
o c. How much will we charge?
o d. Both A and B
- Millie’s Accessories is an award-winning jewelry brand that helps customers feel confident and bold with unique, handcrafted jewelry pieces. Why does the brand not share the materials used to make the jewelry in this statement?
o As is, the statement does not answer all possible questions a consumer might have and should be revised to include the jewelry material.
o As is, the statement includes all the information most relevant to the consumer and should not be revised.
o As is, the statement does not answer all necessary questions and should be revised to include both the jewelry material and the price.
o As is, the statement includes all the information a consumer could possibly want to know and should not be revised.
- Millie’s Accessories is an award-winning jewelry brand that helps customers feel confident and bold with unique, handcrafted jewelry pieces. If this statement is true, how might it affect customer loyalty?
o As the unique value proposition, this informs the consumer of elements about the company that look good but may not be true.
o As the unique value proposition, this directly affects customer loyalty because it emphasizes the brand’s focus on its customers.
o As the unique value proposition, this directly affects customer loyalty because it emphasizes the brands focus on its internal processes.
o As the unique value proposition, this indirectly affects customer loyalty because it emphasizes the brand’s focus on its internal processes.
- Millie’s Accessories needs to craft a new unique value proposition (UVP). The marketing team uses Blank’s template at first and then decides to switch to Moore’s template. What impact will this change in how the UVP is created have on the consumers of Millie’s Accessories?
o Consumers will no longer recognize the brand because.
o There will be a positive impact on consumers because Blank’s template is more useful for services than for products.
o Consumers will wonder if the product is still made of quality materials.
o There will be no impact on consumers.
- Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer’s journey is undefined, which is why Nikoli is struggling to make sales. What is the first step Nikoli should take in order to define his customer’s journey?
o Nikoli should revamp his customer service offerings to increase consumer loyalty.
o Nikoli should seek to understand the type of stimuli that identifies the problem for his customers.
o Nikoli should increase the color options for his athletic shoes in order to stand out from other brands.
o Nikoli should assume that the need for athletic shoes is triggered by external stimuli.
- Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer’s journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the first stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 2?
o A competitive discount for his shoes
o Searchable information about his shoes online
o Alternatives to his shoes online
o A comprehensive guide on how to buy shoes online
- Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer’s journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the second stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 3?
o A comprehensive guide on how to buy shoes online
o Searchable information about his shoes online
o Alternatives to his shoes online
o A competitive discount for his shoes
- Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer’s journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 4?
o A competitive discount for his shoes
o Alternatives to his shoes online
o Searchable information about his shoes online
o A comprehensive guide on how to buy shoes online
- Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer’s journey is undefined, which is why Nikoli is struggling to make sales. After stage 4, why should Nikoli continue to make sure measures are in place to successfully move consumers through stage 5?
o Because customers remain neutral after completing a purchase
o Because Nikoli should offer warranty options for his shoes
o Because the customer’s satisfaction or dissatisfaction will affect future sales
o Because Nikoli needs to make sure that the product is successfully shipped to the customer
- William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to make more money from his consultancy but is unsure which marketing metric he should focus on as he increases his revenue. Which of the following marketing metrics should William focus on?
o Share of wallet
o Sales revenue
o Return on investment
o Customer lifetime value
- William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to manage where his leads and customers are in their customer journey so that he can increase his revenue. How would William manage this?
o He would use customer lifetime value
o He would use customer relationship management
o He would use his share of wallet
o He would use return on investment
- Toni used to own a storefront but now runs an e-commerce store that sells jellies, jams, and preserves. What is one benefit of this transition to an e-commerce business model that she can capitalize on to promote customer loyalty?
o Customers can get free samples from the store
o Customers must pay for shipping and wait for their purchases to arrive
o Customers can make purchases 24/7
o Customers can find other vendors and might not purchase from Toni anymore
- Toni used to own a storefront but now runs an e-commerce store that sells jellies, jams, and preserves. How should Toni incorporate artificial intelligence (AI) into her business?
o Using AI, Toni can make the checkout process more simple to increase her business efficiency.
o Using AI, Toni can delegate shipping and purchasing tasks to software to increase her business efficiency.
o Using AI, Toni can meet the customer at each stage in the customer journey and promote customer loyalty
o Using AI, Toni can predict which customers are more likely to respond to her weekly newsletter ad and increase customer loyalty within that group
- Toni used to own a storefront but now runs an e-commerce store that sells jellies, jams, and preserves. What should Toni do to leverage ethics to promote customer loyalty and prepare for the future?
o Align with causes she prefers without regard for her consumers’ preference in order to strengthen her brand image
o Partner with civic leaders and different candidates to get deals for her consumers
o Make ethical decisions and alignments with causes her consumers care about
o Avoid associating with any cause to avoid offending anyone