- Description
MKT 435 Wk 5 – Practice: Topic 11 Quick Check
- When does a consumer’s first interaction with any brand occur?
o After the customer realizes there is a problem to be solved
o Before the consumer realizes there is a problem to be solved
o When the consumer makes a purchase
o When the consumer Googles the company
- An everyday purchase is triggered by which type of stimuli?
o External stimuli
o Internal stimuli
- Advertisements, commercials, and promotions source which type of stimuli?
o Internal stimuli
o External stimuli
- To gain market share, what must novice brands do?
o Make themselves look like the leading brand
o Price their products and services at a lower price than larger brands
o Interrupt the monotony of everyday purchase decisions
o Branch into other areas
- Which of the following is an example of a modern information search company?
o Google and other search engines
o Online reviews and recommendations
o Third-party comparison companies
o All of the above
- In the alternative search stage, what parameters might a consumer consider? Select all that apply.
o Salesperson
o Cost
o Convenience
o Terms and conditions
- According to the text, why might a consumer arrive at the purchase stage and abandon the consumer journey?
o Change in financial situation
o Boredom
o Positive from a friend and influencer
o Receiving a deal from the brand
- If you purchased a new pair of running shoes from the same brand for $100 quarterly for a decade, what is your customer lifetime value?
o $4,800
o $4,000
o $8,000
o $1,410
- What is an example of the action a brand may take during the purchase phase of the customer journey?
o Present information
o Offer a discount
o Provide a guarantee
o Send a follow-up survey
- What is an example of the action a brand may take during the post-purchase phase of the customer journey?
o Offer a discount
o Send a follow-up survey
o Present information
o Provide a guarantee