MKT 438 Wk 3 – How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability Paper

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

• Why did you select this organization?
• Why do you think this organization is socially responsible and/or interested in sustainability?
• How does the organization actively demonstrate these principles?
• What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

Include two references with your paper.

Format your paper consistent with APA guidelines.

Submit your assignment.