MKT 440 Wk 3 Team – Marketing Plan Phase I

Introduction: As a team, you will create a new company/product and develop a digital marketing plan for the course. Each team member will generate an idea for a new product that will include a description of the industry, competition (if any), and the product itself. As a team, you will narrow it down to one final product.

Create a minimum 5-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

• Include the team member’s name and each of the product ideas they developed.
• Determine which product you want to use as the final product, describe why you selected this product versus the others, and include a description of the product.
• Define a target market with segmentation criteria for your product.
• Create a digital advertising strategy including how AND where you will use banner ads and a landing page.

Format your presentation consistent with APA guidelines.

Submit your assignment.