MKT 443 Wk 1 Social Media Presence Presentation

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MKT 443 Wk 1 Social Media Presence Presentation
MKT 443 Wk 1 Social Media Presence Presentation
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MKT 443 Wk 1 Social Media Presence Presentation

Review the final Social Media Marketing Plan assignment that is due in Week 5. Your individual assignments each week will incorporate into this plan.

Create an 8-12 slide Powerpoint presentation, using visuals on the slides and speaker’s notes for your analyses, that describes the social media presence of an organization (profit or nonprofit) of your choice.

(Note: It is suggested that you choose one organization or a competitor of an organization, which will be used as the focus for remaining assignments in this course.)

 

Include the following:

  • Introduction

  • Identify several social media sites where the organization has a presence, including specific URLs. Which sites do you feel they are most successful on and why? Provide your reasoning.

  • State the number of followers or other relevant data related to each social media platform for which the data is available.

  • Analyze the probable marketing goals of the organization based upon their social media presence. Who is their target and what reasoning led you to that conclusion? What are the organization’s goals with their social media presence? Are they achieving them? What reasoning led you to your conclusion?

  • Evaluate the effectiveness of this program. Please provide the reasoning behind your assertions.

  • Conclude

Use: Visuals, speaker’s notes, at least two research sources, in-text citations, and a reference slide.

Format your presentation consistent with APA guidelines.

Submit your assignment in a Powerpoint file and NOT a PDF.