MKT 443 Wk 5 Discussion – Social Media’s Role

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MKT 443 Wk 5 Discussion - Social Media's Role
MKT 443 Wk 5 Discussion – Social Media’s Role
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MKT 443 Wk 5 Discussion – Social Media’s Role

The focus of this week’s learning is to synthesize all the information presented regarding social media and marketing and create an effective plan for how to use social media.

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or me. Participation and DQ’s must be posted in the week they are assigned.

Due Thursday – DQ 20 Points

Respond to the following in a minimum of 175 words: Please be sure to address each element of the DQ.

Use the internet and our library to conduct research.

  • What are examples of some of the criteria for measuring a digital marketing plan’s success and how well it fits with the existing marketing efforts of an organization?

  • In what ways should the digital marketing plan’s use further the organization’s overall marketing objectives?

  • Do you feel the digital marketing plan should be integrated into the overall marketing plan of an organization or kept separate? What reasoning led to your conclusion?

  • Explain your answers and provide specific examples to support your responses.

Due Monday 2 peer replies x 10 points each = 20 points possible

Reply to at least 2 of your classmates or me. Be constructive and professional in your responses. Responses must be at least 100 words and substantive. Substantive posts include examples, reasoning, develop the concepts deeper, and stay on topic.