MKT 574 Wk 1 Discussion – Strategic Marketing Basics

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• As a marketing manager, how does a focus on sustainability inform your tasks and activities?
• Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
• What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
• How might sustainability contribute to customer satisfaction?

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.

MKT 574 Wk 2 Discussion – Consumer Decision Making

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

Consider a purchase you recently made (for interest, assume that the purchase was over $100).

Describe your decision process in a minimum of 175 words:

• How did you determine your need?
• How did you search for information?
• Did you evaluate alternatives?
• Did you have criteria upon which you made your choice?
• How did you assess your purchase?

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.

MKT 574 Wk 3 Discussion – Using Data in Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
• How would you communicate about new features to customers?
• How would you measure the success of the team?

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.

MKT 574 Wk 4 Discussion – Brand Equity

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

• Consider a product you are familiar with.
• Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional in your responses.

MKT 574 Wk 5 Discussion – Ethical and Legal Considerations in Social Media Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

Review the SBC Overview.

Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• What is your view of SBC’s strategic marketing strategy?
• What is your view of SBC’s use of social media for its target market?
• What were some of your frustrations you noted in the team project throughout the exercise?
• How would you resolve similar challenges in the workplace?

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 574 Wk 6 Discussion – Matching the Demographics to the Product

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

• Select a consumer-products company belonging to the Fortune 500.
• Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
• Describe how the company’s key product and brand elements fit the needs of the market described.
• Evaluate the company’s ability to address this market.

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.