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MKT 574 Wk 2 Discussion – Consumer Decision Making
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.
Due Day 3
Consider a purchase you recently made (for interest, assume that the purchase was over $100).
Describe your decision process in a minimum of 175 words:
- How did you determine your need?
- How did you search for information?
- Did you evaluate alternatives?
- Did you have criteria upon which you made your choice?
- How did you assess your purchase?
Due Day 7
Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.