MKT 574 Wk 5 Discussion – Ethical and Legal Considerations in Social Media Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

Review the SBC Overview.

Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• What is your view of SBC’s strategic marketing strategy?
• What is your view of SBC’s use of social media for its target market?
• What were some of your frustrations you noted in the team project throughout the exercise?
• How would you resolve similar challenges in the workplace?

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.