MKT 440 Week 5 Digital Marketing Plan – Final

Revise Parts I and II of your Digital Marketing Plan based on further research and the feedback you have received.

Write a 4,550- to 5,250-word paper that integrates your previous Learning Team assignments into a final Digital Marketing Plan. In addition to the sections from your previous papers, include the following:  

• Identify what types of content you will create to promote your product.
• Assess the advantages and disadvantages of the available content channels and select the ones you will use to promote your content.
• Identify how your content marketing strategy will affect SEO, PR, advertising, events, customer service, and reputation management.
• Include a description of the owned media channels you will use to promote your content and product.
• Include a description of how you plan to use earned media to create trust and consumer engagement as well as promote your content and product.
• Identify tools that you will use for listening to and engaging with your audiences.
• Identify your paid media plan for promoting your content and product.
• Include your plans for managing customer relationships once you capture their data.
• Include your budget for implementing the plan.
• Describe the metrics you will use to measure success.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Digital Marketing Plan. Include detailed speaker notes.

Format your paper and presentation consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.