BRM 353 Week 2 Product/Brand Development: Phase I

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

• Identify the target market.
• Define the brand elements using the six building blocks discussed in the readings.
• Define the brand equity position.
• Create a brand management strategy for the brand and its products.

  • How should the product be promoted/marketed?
  • Develop a social media strategy.
  • Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.

Create a 7- to 10-slide PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide.

Submit the assignment to the Assignment Files tab.