BRM 353 Week 3 Product Life Cycle Analysis Paper

Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a marketing strategy based on this position in the life-cycle:

• Identify appropriate marketing tools
• Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the worksheet.