BRM 353 Week 5 Product/Brand Development: Phase III

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BRM 353 Week 5 Product/Brand Development: Phase III
BRM 353 Week 5 Product/Brand Development: Phase III
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BRM 353 Week 5 Product/Brand Development: Phase III

Refer back to the brand created by the Team in Week 2.

Prepare a 7- to 10-slide PowerPoint® presentation.

Address the following:

  • Identify a country or geographic region for global expansion for your product.
  • Create a strategic marketing plan that:

    • Identifies and addresses local/regional challenges and opportunities
    • Identifies the legal, ethical, and social challenges and opportunities
    • Identifies the marketing tools necessary to expand within the chosen market

  • Analyze the differences between domestic and international marketing strategies.

Include speaker notes on each slide.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment.