- Description
BSCOM/384
The Latest Version A+ Study Guide
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BSCOM 384 Entire Course Link
https://hwsell.com/category/bscom-384/
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BSCOM 384 Week 1 Brand Equity, Brand Image, and Brand Awareness
This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.
It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.
Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.
Research the strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.
Write a 700- to 1,050-word paper in which you address the following points:
- The company’s desired outcomes of its marketing communications program
- How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity
- The role brand image plays in the advertising of a particular company’s product or service
- How this image compares to a competitor’s image in the same industry
- Does your chosen company use integrated marketing communications; if so, how?
- An overview indicating how effectively the company uses digital marketing, and how they might improve
Cite at least two references other than the course texts.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 2 Marketing Communications Process
This assignment will help you better understand the communication process and how companies use different components of the promotional mix to effectively promote their products.
Write a 1,050- to 1,400-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Facebook, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, Procter & Gamble, or select a company you either work at or one at which you would like to work.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications.
Provide specific examples of how your selected organization does the following:
- Uses market research and analytics
- Uses essential components of the promotional mix: advertising, sales promotion, personal selling, public relations, direct marketing, word-of-mouth marketing to communicate with different target audiences
Cite at least two references other than the course text.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 3 Advertising Media Matrix
Imagine you are working at an advertising agency and have been assigned to present an advertising plan to a client. How would you go about impressing your client with the importance of your services?
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
- Compare and contrast types and functions of various print, broadcast, and support media.
- Cite specific examples from each type of advertising media.
- Describe advantages and disadvantages of each type of media in your matrix.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 3 Sales Promotion and Advertising Presentation
This assignment emphasizes two elements of the promotional mix: advertising and sales promotion.
Select a company to research that is different from the one you selected in Week 1 but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week 1.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies. Use speaker notes as a way to indicate what is spoken and to expand on the slide content you create. Notes should be notes, not a full script.
Answer the following questions in your presentation:
- How do the two selected companies’ sales promotions and advertising compare?
- How do you think sales promotion is coordinated with advertising in these companies?
- What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
Cite at least two references other than the course texts.
Format your presentation according to APA guidelines.
Present your Sales Promotion and Advertising presentation.
- For Local Campus students, these are 15-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
- For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with speaker notes.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 4 Direct Marketing
You now have the opportunity to submit the work you have been discussing with your team regarding direct marketing.
Refer to the University of Phoenix Material: Direct Marketing for the instructions for this assignment.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.
Learning Team Assignment: Direct Marketing
Consider the different types of direct marketing:
- Mail order, such as catalogs or direct mail
- Telemarketing and direct-response advertising, including infomercials and home-shopping networks
- M-commerce, which is marketing directed at mobile communication devices, such as cell phones
- Digital marketing/social media, such as email, Twitter, and Facebook
Review the direct-marketing examples you have been collecting since Week 1.
Design a form of direct marketing for the retailer you selected in Week 3.
Answer the following questions in 700 to 1,050 words:
- With which types of the direct marketing you collected were you already familiar? Which types were new to you?
- Which forms of direct marketing captured your attention? Why?
- Which forms of direct marketing did not capture your attention? Why?
- What was the price of the product, and do you think the direct marketing selected was the best choice?
- How responsive are you to direct-marketing strategies? Why?
- What are the advantages and disadvantages of direct marketing? What factors influenced the direct marketing you designed for your favorite retailer?
- Briefly list what strategic elements in brand building need to be considered in addition to direct marketing.
Alternate Assignment Option: Instead of the paper described above, your team can choose to develop an 8- to 16-slide PowerPoint® presentation covering the same material. Use speaker notes as a way to indicate what is spoken and to expand on the slide content your team creates. Notes should be notes, not a full script.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 4 Personal Selling Decision Quiz
This simulation quiz will help you gain understanding of the power of personal selling and the role of technologies in sales.
View the Personal Selling Decision Making simulation in MyMarketingLab.
Complete the Personal Selling Decision simulation quiz.
Copy and paste the results of your quiz into an e-mail message and submit it to your instructor.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 5 Social and Ethical Aspects of Advertising and Promotion
Refer to the University of Phoenix Material: Social and Ethical Aspects for assignment details.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.
BSCOM 384 Week 5 Internet-Based Marketing Blog
This assignment allows you the opportunity to evaluate the use and reach by companies of new technologies such as a blog to directly interact and communicate with consumers.
Visit the websites of three of the following companies: Kimberly-Clark, Disney, BMW, Chrysler, Colgate-Palmolive, Toys R Us, Costco, or Universal Studios, or three companies of your choice.
Select one of the websites for this assignment.
Write a 1,050- to 1,400-word blog about the selected website in which you answer the following questions:
- What are the general advantages and disadvantages of using Internet-based marketing communications?
- Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?
- Which of these factors does the selected company use? How does it use them? Does it use them effectively?
- How does the website promote two-way communication between the company and the customer?
- How does the website gather information on the customer?
- How might interactions on the website between the consumer and the company be improved?
Imagine what readers of your blog might say about your original entries.
Write three responses to the blog entry as though you were three different readers commenting on your entry.
Cite at least two references other than the course texts.
Format reference citations according to APA guidelines.
Submit your assignment to the Assignment Files tab.