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BSCOM 384 Week 3 Advertising Media Matrix
Imagine you are working at an advertising agency and have been assigned to present an advertising plan to a client. How would you go about impressing your client with the importance of your services?
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
- Compare and contrast types and functions of various print, broadcast, and support media.
- Cite specific examples from each type of advertising media.
- Describe advantages and disadvantages of each type of media in your matrix.
Submit your assignment to the Assignment Files tab.