BSCOM 384 Week 3 Advertising Media Matrix

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BSCOM 384 Week 3 Advertising Media Matrix
BSCOM 384 Week 3 Advertising Media Matrix
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BSCOM 384 Week 3 Advertising Media Matrix

Imagine you are working at an advertising agency and have been assigned to present an advertising plan to a client. How would you go about impressing your client with the importance of your services?

Review the sample entry in the matrix.

Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:

  • Compare and contrast types and functions of various print, broadcast, and support media.
  • Cite specific examples from each type of advertising media.
  • Describe advantages and disadvantages of each type of media in your matrix.

Submit your assignment to the Assignment Files tab.