BSCOM 384 Week 4 Direct Marketing

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BSCOM 384 Week 4 Direct Marketing
BSCOM 384 Week 4 Direct Marketing
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BSCOM 384 Week 4 Direct Marketing

You now have the opportunity to submit the work you have been discussing with your team regarding direct marketing.

Refer to the University of Phoenix Material: Direct Marketing for the instructions for this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Learning Team Assignment: Direct Marketing

 

Consider the different types of direct marketing:

 

  • Mail order, such as catalogs or direct mail

  • Telemarketing and direct-response advertising, including infomercials and home-shopping networks

  • M-commerce, which is marketing directed at mobile communication devices, such as cell phones

  • Digital marketing/social media, such as email, Twitter, and Facebook

 

Review the direct-marketing examples you have been collecting since Week 1.

 

Design a form of direct marketing for the retailer you selected in Week 3.

 

Answer the following questions in 700 to 1,050 words:

 

  • With which types of the direct marketing you collected were you already familiar? Which types were new to you?

  • Which forms of direct marketing captured your attention? Why?

  • Which forms of direct marketing did not capture your attention? Why?

  • What was the price of the product, and do you think the direct marketing selected was the best choice?

  • How responsive are you to direct-marketing strategies? Why?

  • What are the advantages and disadvantages of direct marketing? What factors influenced the direct marketing you designed for your favorite retailer?

  • Briefly list what strategic elements in brand building need to be considered in addition to direct marketing.

Alternate Assignment Option: Instead of the paper described above, your team can choose to develop an 8- to 16-slide PowerPoint® presentation covering the same material. Use speaker notes as a way to indicate what is spoken and to expand on the slide content your team creates. Notes should be notes, not a full script.

Submit your assignment to the Assignment Files tab.