BSCOM 410 Week 2 Blog Post: Mass Media and Audiences

Prepare a 700- to 950-word blog post describing mass media and audiences.

Describe what is meant by mass media and how mass media affects audiences.

Summarize each of the following five states of mass media development:

• Innovation
• Penetration
• Peak
• Decline
• Adaptation

Select one advertisement geared specifically toward children.

Briefly describe the ad, then address the following in your post:

• What does the ad attempt to encourage children to do?
• Why are children considered to be a special audience when it comes to mass media and advertising?
• List one area of development in children that makes them more susceptible to harm from advertisements.
• Does the ad you selected have the potential to harm children?  In what way?
• What role does media literacy play in helping to protect children from negative media influences?
• In your opinion, is society doing enough to safeguard children from exposure to potentially harmful media?  Explain your response.

In addition to the ad you select, include at least two peer-reviewed articles pertaining to stages of mass media development or media and children.

Note: You may set up your blog on PhoenixConnect by clicking your student profile and navigating to the Content tab. Once there, click Write a blog post under the Actions column on the right-hand side of your screen.

Create both a Word document for review comments, and include a link to the blog post, itself.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.