BSCOM 410 Week 5 Analytical Paper: Media Inventory and Assessment

Write a 950- to 1,050-word analysis of media use and effects within your life.

Create a comprehensive list of your current media habits–from mobile device usage, to exposure to television, radio, outdoor advertising, and the types of content you tune into routinely (e.g., sports, news, reality shows, etc.).

Summarize your usage in one to two paragraphs, including channels, content, and average length of time exposed to each on an average day.

Answer the following questions:

• What are your personal goals for tuning in to the messages you are currently receiving?
• Are you actively interpreting the messages you receive, or are you interpreting them with an automatic response?
• Do you tend to access the same channels for the same types of content?
• When is the last time you broadened your media exposures by tuning in to a new source for information?
• Do your behaviors match your beliefs or do they match what advertisers want you to believe?
• Discuss low level versus high level media literacy, and include one example of each.
• Why is it important to gain additional control over the media to which you are exposed?
• Discuss the significance and impact that media literacy has on society.

Cite at least two peer-reviewed sources that support the ideas outlined within your work.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.