CMC 260 Week 2 Cultural Values

Read Case 4 in Ch. 3 of Intercultural Business Communication.

Write a 350- to 500-word case study response in which you answer the following questions:

• What are the economic, political, and educational differences between Disney—an American corporation—and its European employees and customers?
• How did these differences contribute to the challenges that Disney faced in the case study?
• How might Disney have changed its business practices to address the different work attitudes of international employees without sacrificing organizational goals?

Format the paper consistent with APA guidelines.