ENT 588 Wk 5 – Executive Summary

Resource: Executive Summary Grading Guide

Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

• Who are we?
• Summarize the products or services your company will offer.
• What do we sell?
• Determine who you will compete against to sell to your customers
• Who do we sell to?
• Describe your ideal customer.
• Evaluate how many potential customers exist for your business.
• Distinguish the recognizable types or segments of your customers.
• Financial Summary
• Hypothesize your projected revenue and expenses
• Explain the logic that was used to come up with your revenue forecast
• If you are starting this business, predict when you will show a profit.

Format your assignment consistent with APA guidelines.

Submit your assignment.