ETH 321 Week 2 The Legal and Regulatory Environment of Business, Ch. 11: Intellectual Property

Read Ch. 11 of The Legal and Regulatory Environment of Business.

Consider the following as you read:

• The rationale for granting business organizations intellectual property rights.
• The ethics governing employment non-disclosure agreements or covenants not to compete.

• Class, what are the major classifications of intellectual property?
• Here is an exercise – Which type of IP are each of these examples?
• Logo
• New software for an automatically driven auto
• New design for a piece of art
• Secret process to cook hamburgers
• Name of a new product