HCS 490 Week 4 Benchmark Assignment—Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

• One walk-in clinic, such as an urgent care facility
• One retail clinic in your local grocery store or retail pharmacy
• No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

• Demographics of the consumers who use the facility selected
• The location of the facility selected
• The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

• Describe the facility selected, including its location.
• Analyze the demographics of the consumers who use the facility selected.

  • Include the cultural and generational demographics in your analysis.

• Analyze the marketing approach used for the facility.

  • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
  • Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.

Click the Assignment Files tab to submit your assignment.