HCS 490 Week 4 Communication Strategy

You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

• Health Spa launching a new weight loss treatment
• Insurance company launching new medical product for the exchange
• Hospital system launching new diabetes program
• Medical device manufacturer launching new metal alloy prosthesis
• Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include:

• Differentiate between the types of communication that could be used when marketing to different generations.
• Describe how you will use an integrated campaign to reach your target audience.
• Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your paper according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.