HM/370

HOSPITALITY MANAGEMENT

The Latest Version A+ Study Guide

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HM 370 Wk 1 – Destination City Proposal – Part I

Resource: Destination City Proposal—Part I Grading Guide

As an executive for a hospitality development group you have been asked to evaluate a destination city for a client that is looking to expand their operations. The client has a diversified portfolio of hotels, resorts, restaurants, bars, and attractions.

You will create a preliminary proposal for a hotel development in a city of your choosing, and present the proposal to your client. Select a destination city such as Las Vegas, Orlando, Honolulu, etc.

Research your destination city to determine the existing hospitality business segments, paying close attention to the lodging segment as well as any competitors within this space.

Apply your understanding of the current local market and the various hotel and resort management divisions in order to assess which departments may need special consideration. For example, a convention hotel will differ from a leisure/tourist hotel in terms of both physical space and the size and scope of different departments.

Write a 700- to 1,050-word proposal and include the following.

• Provide information about segments of the hospitality industry that already exist within the selected city.
• Identify the type of hotel would you suggest developing, including some of the key departments and functions that would be appropriate for the local market.
• Explain hospitality management, and identify some of the key characteristics of leadership that the client should be looking for when staffing management positions.

Format your proposal consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 2 – Destination City Proposal – Part II

Resource: Destination City Proposal II Grading Guide

As part of your Destination City Proposal, you have also been asked to determine key considerations for hotel restaurant and bar management.

Write another 700- to 1,050-word section of the proposal where you discuss your research on key management functions and regulatory/licensing requirements in the selected state, county, and city from Week 1 for the sale of alcoholic beverages.

Include the following in your proposal:

• Describe some of the key management functions and responsibilities within a restaurant or bar.
• Explain the key regulatory and licensing requirements associated with the sale of alcoholic beverages in the selected city. Evaluate any aspects that may need special attention, such as liability or ethical considerations.
• Assess managed services and food service opportunities for the client within the local market (e.g. airports, bases, schools).

Format your proposal consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 3 – Destination City Proposal – Part III

Resource: Destination City Proposal-Part III Grading Guide

As part of your Destination City Proposal, you have been asked to research topics related to travel and tourism for your selected city. Here, the client is considering developing an attraction or entertainment-based operation in the market, and seeks your recommendations and analysis.

Research your selected destination city to determine the role that transportation plays both within the local market and with tourism in general.

Write another 700- to 1,400-word section of the proposal in which you discuss your understanding of the local market and existing competitors, and recommend the type of operation that the client should develop (e.g. a casino, theme park, recreational attraction).

Include the following in your proposal:

• Explain the various transportation hubs in the local market, and what considerations might need to be addressed for the selected operation (For example, developing a large theme park requires significant open land, which may not be located near a transportation hub)
• Identify various core management components and key considerations involved in managing the recommended operation.
• Compare the components and considerations of a casino, theme park, recreational attraction, or other operation (in case the client decides to go a deferent route).

Format your proposal consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 4 – Meeting Planning and Management Presentation

Resource: Meeting Planning and Management Presentation Grading Guide

As a professional meeting planner, you have been asked to speak with students in the hospitality management program and provide insights on both your work and opportunities that are available in the field.

Conduct research using your textbook, the University Library, or other sources about professional meeting planners and the types of meetings and venues that they manage.

Prepare a 15- to 20-slide presentation with speaker notes where you discuss the following:

• The role of a professional meeting planner and the benefits of the Certified Meeting Professional (CMP) designation.
• The various management functions and facets of meeting planning, including where meeting planners might work (i.e. types of employers).
• The different types of meetings, conventions, expositions, and events that a meeting planner might manage, including differences between venues.

Format your presentation consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 4 – Team – Destination Management & The Convention Industry

Resource: Destination Management & The Convention Industry Grading Guide

Conduct research using our textbook, the University Library, or other sources about Destination Management Companies and the services that they provide.

Develop a 700- to 1,050-word paper in which you discuss key destination management concepts, and include the following:

• A description of a Destination Management Company (DMC), the services they typically provide, and how they fit into the convention industry.
• An analysis of how a DMC’s service offerings differ from those provided by a meeting planner (e.g. CMP or CSEP).
• A profile of a specific DMC that includes information about its size, scope, market, and revenues (if public).

Format your paper consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 5 – Case Study – Effective Communication and Decision Making Strategies

Resource:

• Introduction to Hospitality Management,  17
• Case Study: Effective Communication and Decision Making Strategies Grading Guide

As an executive for a hospitality consulting group you have been asked to evaluate and recommend effective communication and decision-making strategies for a four-star hotel. (For more information, read the “Guests Complaining about Waiting Too Long for Elevators” Case Study in Ch. 17 of Introduction to Hospitality Management (p. 679).)

Review the issue and provide a response that both solves the problem and provides suggestions for avoiding such challenges in the future.

Include the following information in your 700- to 1,050-word paper:

• A definition of effective communication and why it is important for both management teams and employees.
• Key communication concepts that can be used to resolve multi-departmental problems, including recommended methods or approaches to use.
• Proposed solutions and key considerations involved in your decision-making process (e.g. rationality, conditions, styles).
• Suggested best practices for avoiding such interdepartmental challenges in the future.

Format your paper consistent with APA guidelines.

Submit your assignment.

HM 370 Wk 5 – Team – Case Study: Strategic Planning and Management Presentation

Resources:

• Introduction to Hospitality Management,  15
• Case Study: Strategic Planning and Management Presentation Grading Guide

Your hospitality consulting firm has been hired by Shell’s Seafood Restaurant, a rapidly growing start up, to help them improve their operational project planning and overall client satisfaction scores. Shell’s is a family business with little formal training, which is why they are hiring your firm.

Review the Shell’s Seafood Restaurant Case Study in Ch. 15 of Introduction to Hospitality Management (p. 620).

Prepare a 10- to 15-slide presentation in which you present your findings and recommendations to the client.

Include the following in your presentation:

• An explanation of how the right organizational structure and the use of strategic planning tools practices can help their business increase both client satisfaction scores and revenues.
• An analysis of planning issues at play in the case study that provides an explanation about why they occurred.
• Proposed solutions for how the client can avoid future issues.

Format your presentation consistent with APA guidelines, and include speaker notes on each slide.

Submit your assignment.