HUM 186 Wk 5 – Advertising and the Culture of Consumerism

Due Thursday

Respond to any one of the following discussion prompts in a minimum of 175 words:

Please Note the Discussion Prompt # in your reply.

Discussion Prompt #1:

Search on Google, then watch TEDTalk entitled “Rory Sutherland: Life Lessons From an Ad Man,” and then discuss the following: Sutherland speaks of the concept of value and of placing value on the intangible. Is addressing intangible value a part of contemporary advertising? What current television ads spark your interest and influence your buying habits? Why?

Discussion Prompt #2:

Search on Google, then watch TEDTalk entitled “Don’t Like Clickbait? Don’t Click.” Then reflect on and discuss the following: What does the speaker mean by shaping the world with our clicks? What happens when we click on clickbait? Where’s the harm in receiving targeted content that is tailored to your interests?

Discussion Prompt #3:

Search on Google, then watch the TEDTalk entitled “Rachel Botsman: The case for collaborative consumption.” Discuss your thoughts on this with the class. This relates to the culture of consumerism.

Discussion Prompt #4:

How does advertising shape our consumption patterns? Provide specific examples from your experience. Consider what issues arising from advertising do you think are most problematic? Why?

Discussion Prompt #5:

What has been the most influential media or technology created so far? How do you see the media and technology changing over the next 10 years? Give your predictions on future technology.

Due Monday

Reply to your classmates. Be constructive and professional in your responses.