MGT 448 Week 2 Comprehensive Global Analysis Paper

Purpose of Assignment 

Starting a new, international business venture requires creativity, planning, financing and marketing among the key ingredients for a successful undertaking. Additionally, the different risk analyses that are obligatory of a start-up are equally important for a flourishing company. By putting all of these success factors in motion, the student should have all of the information considered necessary for a winning venture. 

Assignment Steps 

Resources: Suggested but not required: Abbott, Riley J. (2015). PESTEL Analysis for Students. London, UK: Science and Management Press of London. 

Search the Internet for vendors who sell this book or inquire about it with a local library. 

Select a product and a country for a global business venture.  Do not choose Canada.

Conduct a regional, country risk, and organization and product or service analyses of your new global venture.

Prepare a 1,050-1,500 word analysis to address the following:

• Region Analysis

  • Regional alliances and economic integration
  • Physical environment and its effect on trade
  • Political stability
  • Economic conditions
  • Finance options available
  • Social, health, and environmental conditions
  • Terrorism threats

• Country Risk Analysis

  • Political and legal stability
  • Economic conditions
  • Finance options available
  • Physical environment and distribution channels
  • Social, health, and environmental conditions
  • Cultural and ethical considerations

• Organization and Product or Service Analysis

  • Description of your organization
  • Legal structure of organization
  • Market  analysis
  • Description of product to meet the need

Format your assignment consistent with APA guidelines. 

Include a cover sheet, summary section and reference page.

Include at least four cited references in your paper.

Click the Assignment Files tab to submit your assignment.