MGT 448 Week 2 Marketing Plan

Based on the product or service you create in your Individual Assignment in Week 2, pick one as a team, and create a 700- to 1,050-word basic marketing plan.

Answer the following questions in a list format:

• Who are you selling to?
• What problems might the buyer have?
• How can you, as the seller, fix the buyers problems?
• What actions would you like the seller to take?
• What market value does your product or service provide?
• What proof can you provide? Items such as credibility, indicators, guarantees, testimonials, etc.
• What kind of company are you? What is your “look and feel”?
• What language would you need to use to sell most effectively?
• What keyword phrases would you need to use? (Think of terms that would be beneficial when searching online.)
• How would you integrate this product or service to meet local or regional needs?
• What would need to be done today? Next week? Next month? Next year?

Format your written list consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.