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MGT 498 Week 1 Strategic Management: Concepts and Cases, Ch. 2: Analysis of the External Environment: Opportunities and Threats
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MGT 498 Week 1 Strategic Management: Concepts and Cases, Ch. 2: Analysis of the External Environment: Opportunities and Threats
Consider the following as you read:
- What are the key elements of an external analysis and why is an external analysis important to a strategic plan?