MGT 498 Week 3 Learning Team Assignment: Building a Competitive Advantage Paper

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MGT 498 Week 3 Learning Team Assignment: Building a Competitive Advantage Paper
MGT 498 Week 3 Learning Team Assignment: Building a Competitive Advantage Paper
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MGT 498 Week 3 Learning Team Assignment: Building a Competitive Advantage Paper

Purpose of Assignment 

This Learning Team assignment is designed to help students with the following:

  1. Be familiar with the North American Industry Classification System (NAICS) and how it can be used.

  2. Recognize how Michael Porter’s Value Chain Models (i.e., external and internal) can be used to categorize and assess industries and businesses.

  3. Understand how manufacturing and/or service companies can maximize their competitive advantages.

  4. Understand how a company’s financial and costing strategies can be used to support the maximization of their competitive advantages.

Recommended Resources

  • Textbook Chapters 2, 3 and 4

  • Week 3 Course Supplement: External Value Chains – Strategic Design Opportunities

  • Appropriate and relevant business and academic Websites

Assignment Requirements

Write a 900- to 1,050-word paper that includes the following:

  1. Relevant overview of a company that you researched for this assignment (e.g., industry, age, size, scope, and market position), including identification of the company’s NAICS code.

  2. Application of Michael Porter’s Value Chain Models (i.e., external and internal) as methods for identifying potential external and internal competitive strategies, a brief description of the selected company’s external value chain model, and an assertion of how well it serves them in their industry.

  3. Description of competitive strategies that manufacturing and/or service companies can use to gain competitive advantages, identification of the selected company’s competitive strategies, and an assertion of how well it serves them in their industry.

  4. Appraisal of financial and costing strategies that can be used to support the gaining of desired competitive advantages, identification of the selected company’s financial and costing strategies, and an assertion of how well it serves them in their industry.

Format the paper according to 400-level APA standards. An abstract is not required, but the paper must include a Conclusion heading (other headings are recommended). The word count does not include the title and reference pages.

Reminder: Individual points earned for this assignment will be, in part, based upon individual contribution, as assessed by the instructor.

Click the Assignment Files tab to submit your Learning Team assignment.

Note: Only one team member should submit the assignment; the remaining team members should check the acknowledgement box.