MGT 521 Wk 6 – Learn: Discussion – Innovation

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. Thirty (30) points for the initial posting regarding Brewing a Better Starbucks video (cite and reference your readings in APA 6th ed to maximize points earned) and five (5) points each for responding to two different students

Due Thursday

Respond to the following in a minimum of 175 words:

Watch the “Brewing a Better Starbucks” video.

If the video above is not working, the below video and articles are just as important and very helpful to complete your discussion assignment. Remember to cite and reference these sources to use the ideas in your discussion.

View the video:

https://www.cnbc.com/2019/05/02/starbucks-is-speeding-up-innovation-at-its-seattle-research-hub.html

Review the following articles:

https://rctom.hbs.org/submission/crypto-coffee-how-starbucks-is-using-technology-to-stay-ahead-of-the-competition/

http://fortune.com/2014/10/30/starbucks-innovation-cafe-to-classroom/

https://www.forbes.com/sites/greatspeculations/2016/10/13/how-is-starbucks-maintaining-its-competitive-edge/#2290a3e759c1

https://medium.com/@shahmm/how-did-starbucks-build-its-sustainable-competitive-advantage-79ff5eedb5ff

https://stories.starbucks.com/press/2018/starbucks-unveils-innovative-growth-strategy-at-2018-annual-meeting/

Identify two to three ways Starbucks was able to innovate in order to stay competitive and relevant. Cite and reference your readings to support your discussion.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.