- Description
MHA 506 Wk 6 Team Assignment: Marketing Plan: Final Draft
Write a 1-page executive summary to add to the beginning of you Marketing Plan.
Executive Summary – the team can submit this as a separate Word document, or as a slide in the presentation. Many top executives simply read this summary rather than the detailed plan itself. You should explain the situation, the goals and objectives, the actions the team is recommending, and how this will be successful. Keep it brief and informative.
For each of the other elements in the Marketing Plan, use a slide or two to explain it. Use Speaker Notes for details. Each slide should use the information the team created previously, with changes and adjustments reflecting the feedback. The end result should be a good flow, with a logical progression. Keep in mind to use specifics, not general marketing concepts. Everything should be about ECRH.
Finalize your Marketing Plan with the components in the following order:
- Executive summary
- Situation overview
- Goal/objectives
- Marketing strategy
- Tactics
- Implementation
- Control
- Exhibits
- References page
Create a 9- to 12-slide presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi. Be sure to present each element of your Marketing Plan.
Format your assignment according to APA guidelines.
Submit your assignment. For additional help, check out the ULTRA: Access your assignments page.