MKT 411 Week 5 Final Examination

Complete the instructor created final examination.

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QUESTION #1

Define green marketing and sustainability. In addition, explain the effect of sustainability on green marketing in business today. Please use examples where applicable.

QUESTION #2

Explain the relationship between sustainable products and consumer demand. Please comment on how a firm can identify sustainable product opportunities in the marketplace. Please use examples where applicable.

QUESTION #3

Describe how sustainable products are integrated into consumer life. In addition, please compare awareness and cause marketing promotional campaigns. Please use examples where applicable.